Commercial/Architectural Industrial Photography
Commercial photography involves taking photographs for commercial use: for example in advertisements, merchandising, and product placement. Commercial photography is also used in corporate brochures and leaflets, menus in cafes and restaurants, on websites, and similar commercial uses where photographs enhance a text. This type of photography is also known as advertising Photography. Commercial photography is used to promote or sell a product or service. There are a number of ways that photographs can be used to better market products and corporations.
Businesses may want to use commercial photography to promote themselves or particular aspects of their work. There is a difference between commercial photography, which is often performed in a studio or isolated environment, and industrial photography, which often takes place on the site or factory floor. Most commercial photography professionals will not take on an industrial photographic shoot. A common method of promoting businesses is through architectural and building photography, where the business can be seen as a product.
Commercial photographs of product lines or of individual products can either focus upon the design of the product (for example the sleekness of a toaster or the depth of carpet fibers), or upon the use of the product (for example, the functions on an keyboard or playing games on the Xbox). Product commercial photography reveals the detail and feel of a product to the customer, while advertising commercial photography is more likely to focus upon the status and attractions of the product.
Food can be photographed to promote menus or for use in culinary sections of magazines. These shots can either focus upon the food, rather like catalogue shots of clothes, or they can take in the mood and feel of a venue. Food photography can be performed by those with knowledge of nature or still-life shots. Food made by the restaurant should be photographed there at the place of business. We have portable lighting and backgrounds for these types of sessions.
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